Featured site: School Portfolio Connect(tm) www.schoolportfolioconnect.com

by jon 10. February 2011 21:51

If you are interested in empowering your students by having them take charge of their careers and lift your placement rate - as well as have them act as ambassadors for your school and generate inquiries, and have these inquiries convert at a higher rate then the School Portfolio Connect(™) self-managed student portfolio engine is the perfect starting point.

Simply import a file of students you wish to invite - within moments they receive an auto-invite email from us introducing the schools involvement with the product as well as their secure user names/passwords. Once they register, they can upload images, reels, bios, resumes, and so much more.

The content is then served into admisisons and career services business models on www.ourstudetnportfolios.com. The admissions model generates inquiries for the school and these are mapped in real time to the schools' e-lead CRM platform. They can market the site from a corporate level across all campuses via their school admisisons site www.ourstudentportfolios.com/ai/admissions - or local level marketing can occur at the campus level www.ourstudentportfolios.com/ai/vancouver.

The career services site www.ourstudentportfolios.com/employers.aspx is marketed to employers who come on to find potential students and grads for their next positions - they register to access their employer tools and ask students questions, set appoinments with career services, post and manage their job postings and so much more. The school level site http://ai.ourstudentportfolios.com allows for corporate level employer marketing across all campuses, and the campus level site http://ai.ourstudentportfolios.com/vancouver allows for local level employer marketing

The School Portfolio Connect(tm) self managed portfolio tool also allows the school to take advantage of our webservice and have all their portfolio content served back in real-time to their main .edu sites.

To learn more about School Portfolio Connect(tm) please visit http://www.schoolportfolioconnect.com/learn-spc.aspx

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educational scholarship marketing for lead generation

by jon 10. February 2011 19:17

scholarship marketing for educational lead generation is a great way to produce leads for a school for many reasons:

It allows the school to market to a wide range of prospective students who might not be applying due to financial restrictions, yet via this scholarship inquiry will show interest in attending the school therefore allowing admissions to introduce all financial options available if this was indeed a hurdle

It encourages the user to pass the scholarship information along to those in their network who they know might also be interested in attending the school.

A scholarship contest if executed correctly will encourage a great deal of interest, then via the request more info form, or entry process, filter to the school only highly qualified inquiries with a high possibility of conversion. You cast a wide net, filter, receive the best quality leads and hope all participants find something of value to pass along to their network

Our most recent example of scholarship promotion is the Change YOUR Life Scholarship Contest which does all of the above:

The user can choose the school or program that is right for them.

They then can enter to win a scholarship to this school and program by submitting a 250 word minimum essay on why the scholarship will help them accomplish their educational and career goals - this question also maps directly to a question the schools use on their applications for admissions.

During completion of the scholarship contest entry they can also invite friends to participate, thereby generating an auto-email invite to that person from the inviter - both names personalize the invite so the invitee receives an email from someone they know, which increase the open-rate. For inviting someone to participate the inviter is entered to win a DELL laptop computer and printer.

A user can also choose to invite a person to take our Brain Dominance Test to find out their interests and strenghts - this component is very viral and invites a great amount of pass-along and subsequent introduction of the main contest

Any school which has a full-tuition scholarship to the winner's program of choice can participate

The contest can be found here www.ourcareercollege.com/scholarships_canada/changeyourlife

Another similar contest targeted to potential art & design school students can be found here www.wherecreativitygoestoschool.com/vcad/contest/rightbrain

If you would like to discuss this contest or new contest strategy and creation please studentROI.com today

 

 

 

 

 

 

 

 

 

 

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ourstudentportfolios.com approaches 4,000 public portfolios and inviting new schools onboard

by jon 10. February 2011 18:15

Ourstudentportfolios.com invites new art & design schools to use our self-managed student portfolio tool School Portfolio Connect(tm) to serve their self-managed student portfolios into the ourstudentportfolios.com admissions site www.ourstudentportfolios.com/admissions.aspx and generate leads and lift inquiry conversion via additional school level www.ourstudentportfolios.com/ai/admissions and campus level admissions sites www.ourstudentportfolios.com/ai/vancouver.

Lift your career services student placement rates via the employer side of www.ourstudentportfolios.com/employers.aspx and a school level http://ai.ourstudentportfolios.com site and campus level site http://ai.ourstudentportfolios.com/fortlauderdale. Market to new employers, and invite current employers to register to use their Employer Tools including ability to ask students questions about availability, post and manage their job postings and so much more.

Why not also take advantage of our School Portfolio Connect(tm) webservice and allow all the portfolio content to serve in real-time back into your .edu site to generate low touch content.

If you would like to set up access for your school via a test or jump right in please contact studentROI.com today.

 

 

 

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Featured site: www.ourstudentportfolios.com

by jon 10. February 2011 02:39
This site helps schools monetize the student experience. The site allows schools to enable their students via portfolios to show their work to the world and become ambassadors of the school. In turn these self-managed portfolios are served into an admissions site www.ourstudentportfolios.com/admissions.aspx used by potential students to find programs - and generate leads, increase conversion for the school admissions department via their very own school i.e. www.ourstudentportfolios.com/ai/admissions and campus level sites i.e. www.ourstudentportfolios.com/ai/fortlauderdale.
 
A simple toggle in the top right hand corner of the site allows the user to move back and forth from the admissions to the career services site www.ourstudentportfolios.com/employers.aspx, and allows employers to hire students and grads for their next position – lifting the schools student placement rate via their very own career services school http://ai.ourstudentportfolios.com and campus level sites i.e. http://ai.ourstudentportfolios.com/fortlauderdale
 
The portfolios can also be served in real-time via the School Portfolio Connect™ www.schoolportfolioconnect.com web service directly into the school’s main site thereby generating low touch content for the school.
 
To view all that our self-managed portfolio service can do for you school please visit http://www.schoolportfolioconnect.com/learn-spc.aspx

The site is marketed online as part of the studentROI network of sites www.studentROI.com/network. New schools that are interested in admissions lead generation and/or career services increased student placement rate can be added within 24 hours. 

 

To discuss the benefits of adding your school to www.ourstudentportfolios.com or any other studentROI.com network site please contact us today.

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Featured site: www.ourcareercollege.com

by jon 10. February 2011 01:48

www.ourcareercollege.com enables prospective students to research and request more info on the college, career college, or community college and program that is right for them. Potential students can search schools by area of study and state/province right across North America.
 
Once they find the schools that interest them, they move to a full school or campus site to view student portfolios, learn more about the programs and faculty and either request school info kits or set appointments with the schools directly to answer any additional questions they might have. The school level site i.e. www.ourcareercollege.com/cdi allows us to market school events, programs, as well as admissions appointment sets across all the campuses at once. Then the campus level sites i.e. www.ourcareercollege.com/cdi/vancouver provide an even deeper level of information and allow us to market on a local level increasing the Zone A inquiries for the schools. This 3-level marketing approach allows us to market to individuals undecided on a school or program, those still in the research stage. The deep level of information on each school and campus level site allows for a high quality lead, and strong lead conversion – these are not your typical 1-3 page lead gen sites.

 

Another feature that helps the site generate qualified leads is the self-managed online student portfolios each school and campus site offers. Visitors can really get a feel for the level of work coming out of the programs by searching the portfolios by area of study then viewing the student’s images, reels, bios, skills & knowledge and so much more.

 

The site is marketed online as part of the studentROI network of sites www.studentROI.com/network. New schools that are interested in admissions lead generation and conversion can be added within 24 hours. A lead cap can also be set up and adjusted each month. The site registration pages allow all leads to be mapped in real-time to each schools CRM e-lead platforms.

 

To discuss the benefits of adding your school to www.ourcareercollege.com or any other studentROI.com network site please contact us today.

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studentROI samples of client 2011 scholarship contest campaign creation

by jon 10. February 2011 00:36

samples of studentROI scholarship lead generation campaign strategy, execution, and media buying - new schools are invited to participate or have a custom campaign developed by studentROI for their school

 

1. Change YOUR Life Scholarship Contest - http://www.ourcareercollege.com/scholarships_canada/changeyourlife/

 Value: 6 full-tuition scholarships valued at up to $28,171 each

 

Deadline: June 30, 2011

 

Description:

 

You are invited to enter our Change YOUR Life Scholarship Contest to win a full-tuition scholarship to the program of your choice at any of our 6 participating Canadian schools. Over $130,000 in scholarships to be won!

 

Eligibility:

   

    * 2010/11 students who are in their graduating year at a Canadian high school, excluding the province of Quebec.

 

    * Students who are current undergraduates enrolled full-time or part-time in a Canadian post secondary institution in the 2010/2011 academic year.

 

There is a full-tuition scholarship to the program of your choice to be won at each of our 6 participating Canadian Schools. Areas of study include: art & design: healthcare; business; technology; education; tourism; hospitality; and holistic medicine.

 

Simply answer the online question 'Why you feel a scholarship to any of our participating school programs of your choice will help you acheive your educational and career goals.'

 

2. VCAD Hunt for the Right Brain Scholarship Contest - http://www.ourcareercollege.com/vcad/vancouver/hftrb/scholarships_contest.aspx

 

Value: 1 full-tuition scholarships valued at up to $23,400 to VCAD - Visual College of Art & Design of Vancouver

 

Deadline: June 30, 2011

 

Description:

 

Those wishing to pursue creative studies are invited to enter our VCAD Hunt for the Right Brain Scholarship Contest to win a full-tuition scholarship to the program of your choice at VCAD. Areas of study include: Design; Media Arts; and Fashion.

 

Eligibility:

   

    * 2010/11 students who are in their graduating year at a Canadian high school, excluding the province of Quebec.

 

    * Students who are current undergraduates enrolled full-time or part-time in a Canadian post secondary institution in the 2010/2011 academic year.

 

There is a full-tuition scholarship to the program of your choice (valued at up to $23,400) to be won!

 

Simply answer the online question 'Why you feel a scholarship to your VCAD program of your choice will help you acheive your educational and career goals.'

 

 

3. The Eminata Group High School Scholarship Competitions - http://www.wherecreativitygoestoschool.com/vcad/whats_on/contests.aspx

 

Value: Scholarships ranging from $1,000 - $28,171 to be won - approx $300,000 in scholarships to be awarded.

 

Deadline: Multiple high school senior competitions with deadlines ranging from June 7, 2011 - June 30, 2011

 

Description:

 

You are invited to enter your choice of the Eminata Group Scholarship Competitions including: VCAD Hunt for the RIGHT Brain; the Change YOUR Life SCHOLARSHIP Contest; and our High School Scholarship Competitions - over $300,000 in scholarships to be awarded!

 

Eligibility:

   

    * 2010/11 students who are in their graduating year at a Canadian high school, and those who have graduated.

 

There are a wide array of scholarships to be won and multiple scholarship competitions designed specifically for high school seniors, and those who have graduated, interested in pursuing an eduation in areas of study which include:  healthcare; business; tourism; hospitality; art & design; holistic medicine; technology; and education

  

4. The Art Institute of Vancouver High School Scholarship Competitions - http://www.wherecreativitygoestoschool.com/vancouver/whats_on/contests.aspx

 

Value: Scholarships ranging from $1,000 - $20,000 to be won - approx $175,000 in scholarships to be awarded.

 

Deadline: Multiple high school senior competitions with deadlines ranging from February 4, 2011 - May 2, 2011

 

Description:

 

You are invited to enter your choice of the Art Institute of Vancouver's High School Scholarship Competitions including: Poster Design Competition; Passion for Fashion Competition; Best Teen Chef Competition; Photography Competition; and High School Scholarship Competitions - over $175,000 in scholarships to be awarded!

 

Eligibility:

   

    * 2010/11 students who are in their graduating year at a Canadian high school, excluding the province of Quebec.

 

There are a wide array of scholarships to be won and multiple scholarship competitions designed specifically for high school seniors interested in pursuing an eduation in areas of study which include: Design; Media Arts; Culinary; and Fashion

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Hunt For The Right Brain Scholarship Contest

by jon 21. January 2011 01:59

The Hunt for the RIGHT Brain Scholarship Contest is a scholarship competition designed for the Vancouver College of Art & Design.  The format allows for the user to enter the competition, send to a friend (Join the Hunt Apple Contest) - which enters them into a contest for an apple computer, or they can take a right brain dominance creativity test. 

main scholarship contest can be found here http://www.ourcareercollege.com/vcad/vancouver/hftrb/scholarships_contest.aspx 

invite a friend to win a scholarship and win an Apple laptop and monitor here http://www.ourcareercollege.com/vcad/vancouver/hftrb/scholarships_learn3.aspx

You can check out the creativity test here: http://www.ourcareercollege.com/vcad/vancouver/hftrb/scholarships_lftrght.aspx 

If a school would like to discuss custom scholarship campaign strategy, execution including media buying please contact us today

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Featured Site Overview: www.ourartschool.com

by jon 21. January 2011 01:58

OurArtSchool.com enables prospective art & design students to research the school and program that is right for them.

Potential students can search art & design schools by area of study and state/province right across North America. Once they find the schools that interest them they simply click to move to the full blown school or campus sites to view student portfolios, learn more about the programs and faculty and either request school info kits or set appointments with the schools directly to answer any additional questions they might have.

 

One feature that really separates this site from other lead generation sites is the extensive school content – and the sites within a site approach. Once a visitor finds the school they are interested in, they can visit the school level site, which allows them an overview of all campuses belonging to that school including their programs. Here you also have the option to search student portfolios across all campuses and programs.

 

The campus level sites provide an even deeper level of information including the option to contact the school admissions or career services departments, request a school info kit, or set an appointment directly with the campus to have additional questions answered via phone or in person.

 

Another feature that helps the site generate qualified leads is the self-managed online student portfolios each school and campus site offers. Visitors can really get a feel for the level of work coming out of the programs by searching the portfolios by area of study then viewing the student’s images, reels, bios, skills & knowledge and so much more.

 

The site is marketed online as part of the studentROI.com network of sites. New schools that are interested in admissions lead generation and conversion can be added within a week. A lead cap can also be set up and adjusted each month. The site registration pages allow all leads to be mapped in real-time to each schools CRM inquiry platforms.

 

To discuss the benefits of adding your art & design school to OurArtSchool.com or any other studentROI.com network site please contact us today.

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Measuring lead quality and why conversion in king

by jon 21. January 2011 01:57

In strategy meetings with Director’s of Admissions, and Senior Marketing Managers the majority of marketing objectives communicated are focussed around lead generation.

 

Now these schools are not new brands, they have spent hundreds of millions of dollars in the past building awareness of their institutions and programs.

 

I ask myself, is this solely about market share, every school fighting for similar demographics, and the one having the biggest wallet the ultimate winner. I foresee the traditional marketing channels becoming noisier than ever as I listen to our clients ask if they should allocate more dollars for PPC, increase online ad buys, create and launch viral campaigns on social networks, or develop cell phone applications.

 

Don`t get me wrong all are great ideas if the plan and numbers support their lead generation strategies. All will help generate applications and eventual starts.

 

One thing we find that is almost always overlooked, but one that that follows the universal marketing truth that it`s always cheaper to engage a past inquiry than find a new one, is lead conversion. Historically schools spend a disproportionate amount of time and money on generating new leads VS putting in place conversion strategies for their current and past inquiries – in traditional direct marketing terms, their house file.

 

Your school`s conversion strategy can be executed in the form of email, direct mail, SMS, phone or a combination of each. We find that including one which can be virally passed to friends and subsequently generate new leads will prove most effective – email is our recommended choice for cost, speed to market, ease of engagement, viral capacity for pass-along and subsequent lead generation, tracking.

 

The benefits of an email conversion strategy are:

 

·         Allows schools to set in place a predetermined contact cycle based on prospects actions or non-actions i.e. all inquires to receive welcome email, inquiry hasn`t set an appointment, inquiry failed to show for an

         appointment, inquiry interview but didn`t apply, inquiry applied but cancelled application, inquiry was deferred due to grad date but is now workable, etc

 

·         Speed to market allows schools to bolster a class start close to deadline

 

·         Allows schools to soft launch new programs via past inquires and alumni

 

·         Allows schools to lower overall cost per start

 

·         Allows schools to circle back on inquires that they might not have be able to follow-up with

 

·         Allows schools to pull targeted segments of past inquires and match them to upcoming school events geared toward enrolment

 

·         Allows schools to lower start rate attrition by staying in contact with applications close to class start via info sessions, newsletters, etc

 

·         Allows schools to connect with a large number of inquiries, put their response mechanism at their finger tips and begin to track how a campaign resonates minutes after it has dropped.

 

·         If your admissions department is measured on overall inquiry conversion then accessing past inquiries which are already in the system from previous years will help lift these numbers.

 

In 1 calendar year studentROI generated over 1,500 re-inquiries for a single campus using email conversion strategies we created and executed for them. They are now the top converting school in their system of over 40 campuses.

 

What we found was that re-inquiries convert to applications and starts at a much higher rate than new inquiries

 

To get started a school needs to have a database or CRM platform such as CARS, CampusVue, etc that stores their inquiry information. Most schools today also have an e-lead posting platform that adds online inquiries into this system in real-time as well. This might sound obvious to some but we still come across the occasional school that doesn`t collect inquiry information and unless the inquiry became a student has no record of them.

 

Email conversion strategies are not limited to past inquires – if 80% of your sales come from 20% of your clients – they should include the cross-promotion of continuing education programs to alumni...

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Online Strategies for Lifting Student Placement Rate

by jon 21. January 2011 01:54

Career Services professionals realize that as their schools grow so must their network of employer contacts interested in hiring their grads.

 

Where a school’s admissions department generally has the marketing dollars to promote student growth, the career services department is rarely afforded the same privileges when growing their student placement rate.

 

Here are some ways you can cost-effectively insure your placement rate is well positioned for growth - and that you are taking advantage of all the benefits the online space has to offer:

 

·         Teach your students to interact with you online via as many real world online communication tools as possible – this will make them more adept at using these tools when looking for work on their own, as well as make them more

          desirable to employers when hired.

 

·         Take advantage of your school site to promote your schools’ career services department not only to prospective students as an advantage to enrolment, but to your current students and alumni. Give them a reason to interact with you

          online by providing tools such as job postings boards, or a mail system where you can distribute job postings to individuals or entire program/s.

 

·         Use your career services site to also distribute career services event announcements and allow your students/alumni to register online.

 

·         Distribute material/learning via a webinar or WebEX where students and alumni register and sign-in to watch the presentation and interact with you as a group.

 

·          Create and manage a program specific online resource library for your students as part of your career services site. Research and add leading online publications, blogs, forums, associations, job boards specific to the industries your

           programs are aligned with.  If this page is optimized for the engines correctly using strong SEO if will also attract new students to your site. Link exchanges with outside sites, is a great way to build traffic to yours.

 

·         Encouraging your students to promote themselves will go a long way to helping raise placement. Empowering them with a self-managed online portfolio tool, which allows them to upload their images, reels, projects, resumes, bios

          and so much more, allows them to simply use a link to promote themselves to employers. Our School Portfolio Connect(tm) career services tool does just that.

 

·          By empowering your students with an online portfolio - and having them use this link to virally show their work on social networking sites, job boards, and on their resumes - they attract employers to your site to view work coming out

           of all of your programs. What they might not need in one area of their organizations today, they might need tomorrow – or they can pass your school site onto a colleague responsible for additional hiring inside the company.

 

·         Establish a job posting tool, which allow your department as well as employers to post and manage their job postings to individual students, entire programs, or all students at the school.

 

·         Secure an email marketing/list management firm to professionally promote your employer events via email to your current employer file. Remember to always include a viral component on each piece of email creative to allow for viral

          pass-along from recipient to colleague.  Drive all registrations back into your career services site via an online form. Your provider should be able to provide all of your database and data mirroring/list management/segmentation/list

          rental/online registration/opt-in and opt-out processes/creative development and optimization/tracking and analysis. StudentROI’s data and email marketing arm emailbank.ca does this currently for many of your educational clients.

 

·         Providing the option to opt-out is not only law – it is also a great way to clean your lists of those who are generally not interested in hearing from you or have gone out of business – you will then save time and money in the future

          trying to contact them via phone or direct mail.

 

·         Business to business opt-in email list rental for acquiring new employer leads is a cost effective media channel. You can use the same creative you send to your current employer file promoting your events to this file as well. All who

          register now become part of your new and improved employer file.  

 

·         Consider a career services site independent of, but one that works in tandem with, your school site. The School Portfolio Connect(tm) platform offers self managed portfolio tools, job posting tools, mail platform tools, as well as a

          career services site to serve an d market all of these tools within via our ourstudentportfolios.com site.

 

·         It is one thing to teach your students to engage with you online, another to supply them the tools which will empower them and have them act virally for you. The final piece of the puzzle is traffic generation. What is your strategy for

         generating traffic for the site/s. One way is to engage a strong SEO company that knows the education vertical.  When we are contracted by one of our clients to handle their search engine optimization (SEO) we make sure we start

         with their objectives: target industries; graduate programs; calls to action inside their marketing plans i.e. employer events, site registration, etc. We track and analyze traffic to determine site conversion. If more traffic is needed we

         create a PPC campaign now knowing the amount of clicks we need to produce to generate a lead.

 

·         Pay per click (PPC) marketing is also a cost effective media channel and one that allows for deep reporting via Google Adwords. PPC allows you to monitor the keywords that have the highest ROI and adjust your campaigns to your

          strength. You also have the ability to turn traffic on/off or up/down depending on your needs. Another great advantage is you can set up and tailor your campaigns by program or area of interest.

 

To discuss how studentROI can help you promote your students online to employers looking to hire them via a single or multi channel approach please contact us today.

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