educational scholarship marketing for lead generation

by jon 10. February 2011 19:17

scholarship marketing for educational lead generation is a great way to produce leads for a school for many reasons:

It allows the school to market to a wide range of prospective students who might not be applying due to financial restrictions, yet via this scholarship inquiry will show interest in attending the school therefore allowing admissions to introduce all financial options available if this was indeed a hurdle

It encourages the user to pass the scholarship information along to those in their network who they know might also be interested in attending the school.

A scholarship contest if executed correctly will encourage a great deal of interest, then via the request more info form, or entry process, filter to the school only highly qualified inquiries with a high possibility of conversion. You cast a wide net, filter, receive the best quality leads and hope all participants find something of value to pass along to their network

Our most recent example of scholarship promotion is the Change YOUR Life Scholarship Contest which does all of the above:

The user can choose the school or program that is right for them.

They then can enter to win a scholarship to this school and program by submitting a 250 word minimum essay on why the scholarship will help them accomplish their educational and career goals - this question also maps directly to a question the schools use on their applications for admissions.

During completion of the scholarship contest entry they can also invite friends to participate, thereby generating an auto-email invite to that person from the inviter - both names personalize the invite so the invitee receives an email from someone they know, which increase the open-rate. For inviting someone to participate the inviter is entered to win a DELL laptop computer and printer.

A user can also choose to invite a person to take our Brain Dominance Test to find out their interests and strenghts - this component is very viral and invites a great amount of pass-along and subsequent introduction of the main contest

Any school which has a full-tuition scholarship to the winner's program of choice can participate

The contest can be found here www.ourcareercollege.com/scholarships_canada/changeyourlife

Another similar contest targeted to potential art & design school students can be found here www.wherecreativitygoestoschool.com/vcad/contest/rightbrain

If you would like to discuss this contest or new contest strategy and creation please studentROI.com today

 

 

 

 

 

 

 

 

 

 

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ourstudentportfolios.com approaches 4,000 public portfolios and inviting new schools onboard

by jon 10. February 2011 18:15

Ourstudentportfolios.com invites new art & design schools to use our self-managed student portfolio tool School Portfolio Connect(tm) to serve their self-managed student portfolios into the ourstudentportfolios.com admissions site www.ourstudentportfolios.com/admissions.aspx and generate leads and lift inquiry conversion via additional school level www.ourstudentportfolios.com/ai/admissions and campus level admissions sites www.ourstudentportfolios.com/ai/vancouver.

Lift your career services student placement rates via the employer side of www.ourstudentportfolios.com/employers.aspx and a school level http://ai.ourstudentportfolios.com site and campus level site http://ai.ourstudentportfolios.com/fortlauderdale. Market to new employers, and invite current employers to register to use their Employer Tools including ability to ask students questions about availability, post and manage their job postings and so much more.

Why not also take advantage of our School Portfolio Connect(tm) webservice and allow all the portfolio content to serve in real-time back into your .edu site to generate low touch content.

If you would like to set up access for your school via a test or jump right in please contact studentROI.com today.

 

 

 

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studentROI samples of client 2011 scholarship contest campaign creation

by jon 10. February 2011 00:36

samples of studentROI scholarship lead generation campaign strategy, execution, and media buying - new schools are invited to participate or have a custom campaign developed by studentROI for their school

 

1. Change YOUR Life Scholarship Contest - http://www.ourcareercollege.com/scholarships_canada/changeyourlife/

 Value: 6 full-tuition scholarships valued at up to $28,171 each

 

Deadline: June 30, 2011

 

Description:

 

You are invited to enter our Change YOUR Life Scholarship Contest to win a full-tuition scholarship to the program of your choice at any of our 6 participating Canadian schools. Over $130,000 in scholarships to be won!

 

Eligibility:

   

    * 2010/11 students who are in their graduating year at a Canadian high school, excluding the province of Quebec.

 

    * Students who are current undergraduates enrolled full-time or part-time in a Canadian post secondary institution in the 2010/2011 academic year.

 

There is a full-tuition scholarship to the program of your choice to be won at each of our 6 participating Canadian Schools. Areas of study include: art & design: healthcare; business; technology; education; tourism; hospitality; and holistic medicine.

 

Simply answer the online question 'Why you feel a scholarship to any of our participating school programs of your choice will help you acheive your educational and career goals.'

 

2. VCAD Hunt for the Right Brain Scholarship Contest - http://www.ourcareercollege.com/vcad/vancouver/hftrb/scholarships_contest.aspx

 

Value: 1 full-tuition scholarships valued at up to $23,400 to VCAD - Visual College of Art & Design of Vancouver

 

Deadline: June 30, 2011

 

Description:

 

Those wishing to pursue creative studies are invited to enter our VCAD Hunt for the Right Brain Scholarship Contest to win a full-tuition scholarship to the program of your choice at VCAD. Areas of study include: Design; Media Arts; and Fashion.

 

Eligibility:

   

    * 2010/11 students who are in their graduating year at a Canadian high school, excluding the province of Quebec.

 

    * Students who are current undergraduates enrolled full-time or part-time in a Canadian post secondary institution in the 2010/2011 academic year.

 

There is a full-tuition scholarship to the program of your choice (valued at up to $23,400) to be won!

 

Simply answer the online question 'Why you feel a scholarship to your VCAD program of your choice will help you acheive your educational and career goals.'

 

 

3. The Eminata Group High School Scholarship Competitions - http://www.wherecreativitygoestoschool.com/vcad/whats_on/contests.aspx

 

Value: Scholarships ranging from $1,000 - $28,171 to be won - approx $300,000 in scholarships to be awarded.

 

Deadline: Multiple high school senior competitions with deadlines ranging from June 7, 2011 - June 30, 2011

 

Description:

 

You are invited to enter your choice of the Eminata Group Scholarship Competitions including: VCAD Hunt for the RIGHT Brain; the Change YOUR Life SCHOLARSHIP Contest; and our High School Scholarship Competitions - over $300,000 in scholarships to be awarded!

 

Eligibility:

   

    * 2010/11 students who are in their graduating year at a Canadian high school, and those who have graduated.

 

There are a wide array of scholarships to be won and multiple scholarship competitions designed specifically for high school seniors, and those who have graduated, interested in pursuing an eduation in areas of study which include:  healthcare; business; tourism; hospitality; art & design; holistic medicine; technology; and education

  

4. The Art Institute of Vancouver High School Scholarship Competitions - http://www.wherecreativitygoestoschool.com/vancouver/whats_on/contests.aspx

 

Value: Scholarships ranging from $1,000 - $20,000 to be won - approx $175,000 in scholarships to be awarded.

 

Deadline: Multiple high school senior competitions with deadlines ranging from February 4, 2011 - May 2, 2011

 

Description:

 

You are invited to enter your choice of the Art Institute of Vancouver's High School Scholarship Competitions including: Poster Design Competition; Passion for Fashion Competition; Best Teen Chef Competition; Photography Competition; and High School Scholarship Competitions - over $175,000 in scholarships to be awarded!

 

Eligibility:

   

    * 2010/11 students who are in their graduating year at a Canadian high school, excluding the province of Quebec.

 

There are a wide array of scholarships to be won and multiple scholarship competitions designed specifically for high school seniors interested in pursuing an eduation in areas of study which include: Design; Media Arts; Culinary; and Fashion

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Hunt For The Right Brain Scholarship Contest

by jon 21. January 2011 01:59

The Hunt for the RIGHT Brain Scholarship Contest is a scholarship competition designed for the Vancouver College of Art & Design.  The format allows for the user to enter the competition, send to a friend (Join the Hunt Apple Contest) - which enters them into a contest for an apple computer, or they can take a right brain dominance creativity test. 

main scholarship contest can be found here http://www.ourcareercollege.com/vcad/vancouver/hftrb/scholarships_contest.aspx 

invite a friend to win a scholarship and win an Apple laptop and monitor here http://www.ourcareercollege.com/vcad/vancouver/hftrb/scholarships_learn3.aspx

You can check out the creativity test here: http://www.ourcareercollege.com/vcad/vancouver/hftrb/scholarships_lftrght.aspx 

If a school would like to discuss custom scholarship campaign strategy, execution including media buying please contact us today

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Benefits of offering your students a self-managed, online portfolio tool.

by jon 21. January 2011 01:51

Schools spend a great deal of time and money communicating program details to prospective students. Every school does it. Most feel that if a prospective student can’t find a suitable program from their program list that maybe it is as simple as their school not being a good fit and they move on to the next.

 

In reality, students spend a great deal of time trying to figure out not only if their interests match the program, but if they will be concentrating on these interests inside the program and after graduation. We all know it is easy to say ‘I want to be a designer, an architect, an animator, go to business school to get my MBA, or cooking school to become a chef...’.

 

Admissions departments hear it every day from those interviewing for possible application to the school ‘...what exactly is expected of me if I apply to this program and what will I be able to do when I complete it?’.

 

Allowing prospective students to step into the shoes of current students and alumni by having them search on and view portfolios of their student work including their projects, bios, reels, images – then having the ability to reach out to them and ask them questions about their interests and experiences goes a long way to helping new students decide on the program that is right for them.

 

If you engage prospective students, and help them in their decision making process they will appreciate your help and open up to you and trust your opinion.

 

Showing your student work via an online portfolio system to prospective students allows them to see the extent to which you promote your students to employers – and are genuinely interested in not only showing them how to proactively market themselves, but expect them to enter the workforce in their area of study immediately upon graduation.

 

Online student portfolios are a strong indicator that your school stands behind the work that is coming out of your programs. They also promote the fact that you are proud of your faculty and students, and want everyone to know it – your school has nothing to hide.

 

When students and alumni utilize their self-managed online portfolios to upload their work they act as ambassadors to your school and prospective students see their pride. They also act as viral marketing tools when they add links to their portfolios on their favourite social networking sites, and job search sites – the subsequent traffic can come in the form of new prospects or employers interested in knowing about your grads.

 

New lead generation occurs when the unique content of your online portfolios is optimized for the search engine to find. Once potential students land on your online portfolios from a search engine search they have the ability to move to your request information page at anytime.

 

Lead conversion is also a major benefit of online student portfolios. Prospective students can be shown online portfolios as part of the interview process. They can also be used to show the buying committee who were unable to attend the interview as well as be used for phone interviews for those out state.

 

Employers can use online student portfolios to find the students they are interested in interviewing for their next position.

 

The content of online student portfolios also adds to the stickiness of your school’s website.

 

To discuss how studentROI can help your school benefit from online student portfolios using our School Portfolio Connect(tm) platform please contact us today.

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How Student Online Portfolios Create Ambassadors for Your School.

by jon 21. January 2011 01:49

Out of all the students who pass through your school doors how many actually help your school get noticed by prospective students? How many promote your school to employers looking to hire grads?

 

Most schools have no idea – but all would agree they would like their students and grads to do more of both.

 

Today, the online world offers your students a plethora of social networking applications and sites to offer their opinions and promote their work. Digg, Stumbleupon, Reddit, Technorati to name a few,  all offer the ability for your students to get their opinions out to those searching on this specific information. Facebook, Myspace, IM’s, tweets, blogs, etc all allow your students to let their friends and colleagues know what they are doing at any given second.

 

Not too long ago, kids talked on cell phones, now they simply text.

 

There has never been a better time to empower your students to promote their work and your school online. They enjoy doing it, and you have instant buy-in.

 

To start you will need to give them access to a self-managed student portfolio tool such as School Portfolio Connect(tm).  The tool allows your students to self-manage their online portfolios and upload their projects, images, reels, bios, resumes, and so much more. Once they have, you the administrator have the ability to turn on/off an array of management tools, which allow you to be hands on, or hands off entirely.

 

The portfolios are then served into admissions and/or employer models on ourstudentportfolios.com – which allow the portfolios to go to work for your school instantly. The portfolios can also be served in real-time into your school site.

 

Each student portfolio has its own unique URL key so they can post it on their resume, blogs, social network sites, etc and thus open the doors to those interested in viewing their work and your school.

 

Empowering your students with an online portfolio tool allows them to work as ambassadors promoting your school in the following ways:

 

·         When your students include their portfolio URL to show examples of their work to their friends via their social network sites they drive this traffic into your school site to not only view their work, but to possibly continue on to view your

          programs and request information from the school.

 

·         When visitors view your student portfolios they come away with the strong impression that your school goes above and beyond to deliver cutting edge tools to their students and is genuinely interested in teaching them how to market

          their skills in today’s economy – they also understand you stand behind the work coming out of your programs and have nothing to hide.

 

·         The more student portfolios you have online, the more content you have out on the internet – content is king. A strong SEO strategy for your student portfolios will position the content as unique and make it easily found when

          searching on schools in your area offering your programs and areas of study.

 

·         Your student portfolios are edited by school administrators during the approval process if you choose to turn this feature on. The more positive online opinion and feedback you have on your school the less opportunity a negative

          opinion by a student who was dissatisfied will resonate on the search engines.

 

·         When your students post their portfolio URL on sites other than your own, you are link building back to your site which is a strong SEO tactic and will increase your search engine ranking and site traffic.

 

·         The simple effort by a student to create their online portfolio gives the automatic impression to those viewing it they are proud of their work and their school.

 

·         When posting their portfolio URL to job boards and on their resume they attract employers to your site to view not only their work but others as well.

 

To discuss how studentROI can help your school benefit from online student portfolios using our School Portfolio Connect(tm) platform please contact us today.

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Conversion Strategies to Convert Leads to Applications

by jon 21. January 2011 01:45

Successful schools have a conversion strategy for everyone who inquires to their school.  They have another strategy for those who have applied. They even have one for those who have graduated.

 

When developing conversion strategies, the name of the game is segmentation. Those you contact want to know you are speaking specifically to them, and conveying relevant information they need to know. If you do this each time you contact them they will engage.

 

A successful conversion strategy is only as good as the information you collect on each inquiry. You need specific mandatory information on your site registration page to pre-qualify a lead and allow your admissions department to do their jobs. If you are going to ask for additional mandatory information make sure the questions you ask help you to categorize inside your overall conversion strategy.

 

For example you choose to add a drop-down to your site registration page and ask  ‘when do you plan on continuing your education – 0-6 months, 6-12 months, 12-18 months, not at this time’. Those who selected 0-6 months could then either receive a unique auto-email, or follow-up email correspondence that speaks to their immediate interest - all others would receive separate creative.

 

When developing an overall strategy it is helpful to start by breaking out the main clusters of your inquiry life-cycle for example:

 

·         Deferred inquiry (those who will not graduate for 12+ months)

 

·         Workable inquiry (those who are in the position to apply)

 

·         Inquiries who do not set an appointment with the school

 

·         Inquiries who interview but don’t apply

 

·         Inquiries who apply but cancel their application

 

·         Inquiries who applied and were not accepted

 

·         Inquiries who applied and were accepted

 

·         Restarts – (students who did not complete their program)

·         Graduates (<6 months after graduation)

 

·         Alumni (>6 months after graduation)

 

Over segmentation is never good – but the ability to do so is. What I mean by that is you do not want to create too many clusters. You do want the flexibility to be able to know which people belong where so collecting the right information to be able to do this is crucial. If you are not going to use it, don’t collect it.

 

We can break the above student life-cycle stages into 5 main clusters:

 

 1 Those who are interested in attending your school but unable to start

 

2 Those who might be interested in attending your school

 

3 Those who have applied to start

 

4 Those who might be interested in completing their studies

 

5 Those who might be interested in further education

 

Each cluster should have an email conversion cycle developed.

 

For example, those who are interested in attending your school but have yet to graduate need to be nurtured, reminded of their passion, and encouraged to learn more about it at events leading up to their graduation. You could develop events such as ‘Day in the Life...’ sessions where the interested parties come to your school to listen to those in the industry they are interested in speak about what a typical day looks like, the types of positions,  earning potential, etc. You could hold ‘Lunch & Learn’ events that could cover financial planning for your education, etc. Not only would this invite your inquiry inside the front doors of your school, their initial impression of your school would be a positive one as you are helping them in their decision process.

 

Your calls to action are very important on all correspondence and you need to limit them to a primary and secondary call to action to achieve the best results.

 

You need to decide what action you want the inquiry to take. Calls to action can include: pre-qualifying; invitations to visit the school via events; invitations to set an appointment to speak with someone at the school; invitations to invite a friend, etc. Once a call to action is accepted the next in line should be asked until the inquiry has sat down with a school representative and interviewed or decided against your school.

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Lead Generation/Conversion News

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