educational scholarship marketing for lead generation

by jon 10. February 2011 19:17

scholarship marketing for educational lead generation is a great way to produce leads for a school for many reasons:

It allows the school to market to a wide range of prospective students who might not be applying due to financial restrictions, yet via this scholarship inquiry will show interest in attending the school therefore allowing admissions to introduce all financial options available if this was indeed a hurdle

It encourages the user to pass the scholarship information along to those in their network who they know might also be interested in attending the school.

A scholarship contest if executed correctly will encourage a great deal of interest, then via the request more info form, or entry process, filter to the school only highly qualified inquiries with a high possibility of conversion. You cast a wide net, filter, receive the best quality leads and hope all participants find something of value to pass along to their network

Our most recent example of scholarship promotion is the Change YOUR Life Scholarship Contest which does all of the above:

The user can choose the school or program that is right for them.

They then can enter to win a scholarship to this school and program by submitting a 250 word minimum essay on why the scholarship will help them accomplish their educational and career goals - this question also maps directly to a question the schools use on their applications for admissions.

During completion of the scholarship contest entry they can also invite friends to participate, thereby generating an auto-email invite to that person from the inviter - both names personalize the invite so the invitee receives an email from someone they know, which increase the open-rate. For inviting someone to participate the inviter is entered to win a DELL laptop computer and printer.

A user can also choose to invite a person to take our Brain Dominance Test to find out their interests and strenghts - this component is very viral and invites a great amount of pass-along and subsequent introduction of the main contest

Any school which has a full-tuition scholarship to the winner's program of choice can participate

The contest can be found here

Another similar contest targeted to potential art & design school students can be found here

If you would like to discuss this contest or new contest strategy and creation please today











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